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Director of Marketing

Company Name:
Arca24.com
Start date: ASAP
Minimum salary: 80000.00 USD
Maximum salary: 100000.00 USD
Salary period: Annual
Keywords:
Warren NJ Jobs, Director of Marketing, Security Industry, Marketing, Product Marketing, New Jersey Recruiters, Information Technology Jobs, IT Jobs, New Jersey Recruiting
Responsibilities:
-Refine the go-to-market brand story, based on direction from partners and feedback from customers.
-Acquire and retain customers through online and offline lead generation programs: content/email marketing, Webinars, SEO/SEM, events (partnering with Field Marketing).
-Create and commission thought leadership content (white papers, etc.).
-Build and nurture analyst relationship program.
-Drive external awareness through PR and social media.
-Develop customer case study and reference program.
-Create product messaging and collateral.
-Maintain website copy.
Qualifications:
-7+ years relevant marketing/product marketing experience.
-High tech, security, data and/or networking industry experience preferred.
-Demonstrated track record bringing a startup/growth business to market rapidly.
-Strong communicator and writer.
-Digital marketing and lead generation background.
-Enthusiastic, energetic self-starter who can act both strategically and tactically.

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